2017–2020 | Motion Graphics | Various Formats
A selection of video work from my time at Getaround. This set includes videos for Getaround’s Apple Store page, Instagram stories, social posts, and promotional videos.
2019 | Digital | Various Sizes
Working with the growth and email marketing team at Getaround, I created this consistent and flexible design system for all email communications, including seasonal promotions, newsletters, market launches, and product updates.
The project included the creation of a comprehensive presentation detailing the system’s components and rules so that it could be utilized by anyone in the organization.
This system help cut down the email production timeline from one week for a promo email to one day, helping the organization be more agile in fast-moving situations and send out more relevant updates to customers.
2018 | Motion Graphics, Textiles | Various Sizes
Anxy is a quarterly magazine with a focus on exploring mental health and the cultural significance that comes along with it. This piece is a video promoting their third issue, focused on boundaries.
Using simple geometric shapes the video illustrates the idea of the divides between people, how those divides shift over time, and our attempts to understand each other’s boundaries.
The artwork from this video was also adapted into a textile blanket given as a gift to Anxy’s premium subscribers.
2017 | Various Formats | Offset Print
The State of Salesforce is an annual report from Bluewolf. It surveys how Bluewolf’s wide-ranging client base uses Salesforce and their projections on the future of the platform.
For the 2017–2018 report, we dug into the data and discovered big fluctuations and an ever-growing need to be able to pivot, adapt, and improvise in order to get the most out of the platform in the future. We likened these findings to music—specifically jazz—and found that the data, though initially chaotic, had an underlying rhythm and harmony.
Influenced by music notation, we created an illuminating report full of infographics and knowledge that attempts to illustrate the complex cadence and unity of this data.
2016–2017 | Motion Graphics | Various Legnths
While at Bluewolf I created motion graphics for several videos. These ranged from general brand promotion to informational videos explaining new products and services.
2015 | Various Formats | Offset Print and Digital
I designed the 2015–16 edition of Bluewolf's State of Salesforce, an annual report that explores how top companies are using the Salesforce platform. Statistics from over 1,500 Salesforce users are displayed through a diverse series of charts and infographics.
2011 | Poster, Postcard, Newspaper Ads | Various Sizes | Offset
I created this artwork for Litter: The Story of the Framingham Dodecatuplets during my fellowship at the American Conservatory Theater. In the play, a set of genetically engineered siblings raised by scientists and forced into a music career now deal with the aftermath of their experiences as child stars. The artwork for the show depicts the siblings on each other’s shoulders, about to topple over. This image illustrates the group’s awkward support structure as they try to decide what to do next with their lives. This series of advertisements included posters, postcards and newspaper ads for SF Weekly.
2008 | Poster/Brochure | 22x30 | 2 color offset print
This foldout poster/mailer for California College of the Arts’ Visual and Critical Studies Thesis Symposium juxtaposes a map with a photograph of a road in order to represent the abstract and the real, the sign and the signified. The poster flips and can be read upside down, referring to shifting perspectives and the slippery nature of subjective truth.
2013 | 11x17 | Digital Print & Web
Milk Bar is a mid-sized concert venue in San Francisco. This is a selection of posters I designed to promote series of weekly concerts showcasing local acts called Milk Was a Bad Choice.
2010 | Web
A proposed website redesign for the French clothing retailer La Redoute. The objective was to create a shopping experience that felt simple, casual, and quick. The site's use of lightboxes and accordian menus allow the user to browse and complete entire transactions seamlessly from one versatile main page.
2010–2011 | Various Sizes | Offset
During my fellowship at the American Conservatory Theater, I worked on a wide variety of advertising projects, including show flyers, newspaper ads, and postcards. Here is a small selection of the work I completed.
2008 | Catalogue/Brochure | 10.25x8 catalogue | 17x26.25 mini guide
I helped produce this catalog and mini-guide for the San Francisco Jewish Film Festival while interning at Volume Inc. Under the art direction of Eric Heiman and Adam Brodsley, I designed interior spreads, created mechanicals, and prepared files for printing.
2008 | Poster | 24x36 | Xerox and screenprinting
I helped create this poster series advertising a lecture by Micah Hahn, the art director for Current TV. The imagery evokes pixels, a motif often used in Hahn’s work. To suggest motion, we created a series of twenty-six unique posters, combining large format Xerox prints with screenprinted type.
2009 | Motion Graphics | 1:30
I created this motion piece as my thesis project at California College of the Arts. Within the format of a fake infomercial, I explore the ramifications of our increasingly sophisticated navigation technology, imagining a frightening world in which a computerized dome worn over your head promises to prevent you from getting lost, but ends up dictating your movements.
2008 | Motion Graphics | 1:00
This short motion piece approaches the phenomenon of out-of-body experiences from a scientific perspective. Out-of-body experiences occur when the brain confuses the origin of incoming sensations and stimuli. The piece communicates this confusion through a disorienting succession of impossible shapes.
2007 | Various Sizes | Various Formats
An identity, poster series, and packaging for a film festival based around the films of Stanley Kubrick. Kubrick's films tend to impose large, inhuman forces on his characters while observing their reactions through a cold, emotionless lens. This is simply visualized by a monogram of the letter K casting the cold, iconic shadow of the mysterious monolith from his film 2001: A Space Odyssey.
The poster series illustrates how Kubrick uses well-known pop songs in subversive, often disturbing ways (“Singin’ in the Rain” in A Clockwork Orange is an iconic example), stripping the sentimental lyrics of their comforting familiarity. The lyrics to the song are clearly displayed at a distance, but upon closer inspection, the type disintegrates into a cold dot matrix pattern.
The promotional DVD packaging evokes the Kubrickian atmosphere of slowly-built tension followed by cataclysmic release, and the design uses quotes from 2001 to create a typographic explosion.